Stop With the Press Releases Already, No One Wants To Deal With Them
You hate writing them, journalists hate reading them
I was having beers and bourbon on a Zoom call one weekend with a colleague of mine (beer for me, bourbon for him) and we got to discussing press releases. I had just received yet another offer from some vendor or other selling artificial intelligence press release generators, you know, to make writing press releases easier… apparently.
I’m sure this AI press release gizmo works, spitting out text in a press release format, but if people start using these services en masse what’s going to happen?
There’ll be a deluge of press releases and each one will be just like the other, that’s what.
To quote the great philosopher Mr. T: I pity the fool who wastes their money on this rubbish.
To understand how utterly useless press releases are, let’s look at some maths behind them. It’s only a teenie bit of maths and won’t take long, I promise:
- 100 is about the number of press releases a journalist receives per week
- 500 words is the approximate length of a press release
- 238 words per minute is the average reading time for an adult
